Lead Medical Director
Members associated with value-based physicians accounted for roughly 83% of all Go365 rewards-qualifying activity in 2020.1
Additionally, these members received over 7.4 million preventive screenings, completed nearly 1.4 million fitness activities and participated in almost 400,000 social and health education activities.
Go365 is promoted regularly to value-based healthcare providers to encourage their patients who are Humana members with Go365 on their plans to earn rewards or eligible activities like routine cancer and biometrics screenings. Members earn $10-$30 gift cards—per screening—to a variety of national retailers.
The success of this program really highlights the power of engaging our patients as true partners in their healthcare.Dr. Ben Kornitzeragilon health’s chief medical officer
Healthy behaviors and prevention are critical to identifying problems early and potentially preventing severe illness and unnecessary medical costs. By Humana rewarding members for healthy behaviors and annual screenings, primary care physicians are better able to close clinical gaps in care so their patients—and their practices—can achieve better health outcomes.
Annual wellness exams and preventive screenings are key to promoting better health outcomes. A patient who has at least one annual wellness visit per year is 122% more likely to have a colonoscopy and 75% more likely to have a mammogram1—two essential methods of cancer screening.
Value-based partner agilon health experienced an uptick in member engagement in wellness and prevention activity through the incentives provided by Go365. Heavy promotion of the program and its wellness benefits by agilon was a top goal of its communications campaign composed of welcome emails for new members and a quarterly e-newsletter.
MA members associated with agilon who visited Humana’s website for wellness information had an 83% gap-closure rate.
“The success of this program really highlights the power of engaging our patients as true partners in their healthcare,” said Dr. Ben Kornitzer, agilon health’s chief medical officer. “As a primary care physician, it is incredibly gratifying to see how thoughtfully designed health plan incentives can really help move the needle on the quality programs that value-based physicians are working toward with their patients.”